Parte de la correspondéncia entre el Dr. Edward L. Bernays y su dicípulo, el Dr. José Daniel Barquero
18 June, 2010 Leave a comment
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10 June, 2010 Leave a comment
EDWARD L. BERNAYS
Thursday evening at eight o’clock
NEW YORK UNIVERSITY
School of Commerce
Accounts and Finance
Washington Square, New York
PUBLIC RELATIONS— THEORY AND TECHNIQUE
The course in public Relations consist of lectures and the critical discussion of the material presented by the pupils, with general talks on practical examples. Public relations problems in various fields will be presented to the students for solution. Thursday evenings from eight to ten o’clock.
The course is open to the public. Advertising executives, executives in social work, publicity workers and others whose work demands an understanding of the forces which rgulate public opinion, will find it especially helpful.
The aim of the course is to clarify by anaysis the field of Public Relations, so that those who come in contract with the forces of public opinion may better able to estimate the factors that make for such opinions, and the factors that mould and change the public mind. The lecturer will discuss the varying group. Divisions of the public and their predilections. The course will embrace the technique and method of reaching the public, with particular emphasis on the newspaper, the periodic press, the pulpit, the motion picture, the motion picture, and other advenues of approach to the public.
To supplement the lecture the students will be asked to prepare method for reaching the public on behalf of movements of current interest. These methods will be analysed and made the basis of general critical discussion by the class. Outside reading will be recommended. Each student will be assigned a problem in Public Relations, and will be asked to prepare campaign outlines, to plan events of public interest, develop news and follow the growth of a special or idea before public.
Application for enrolement should be made to the Registrar of New York University at Washignton Square.